During a lengthy interview at Microsoft’s London conference “Technologies to Change Your Business: How Customers Are Implementing Tomorrow’s Strategies Today”, Steve Balmer was asked to justify developing the Zune media player.
"Why has Microsoft developed Zune?
Ballmer: At the end of the day, one of the big trends is that all content is going digital. And if we don’t have the software and services that are useful, helpful and valuable for the consumption of music and video, we are sort of not really a player.
Now, we built the Zune hardware with the Zune software - and what you’ll see more and more over time is that the Zune software will also be ported to and be more important not just with the hardware but on the PC, on Windows Mobile devices, etc.
I think I'll stick with my Symbian OS, especially after Nokia’s “Tube” was announced.
