It seems that those “free” apps come with a price.
The Zune HD does really load (or downloads) short ads and shows it to you before launching the app. It’s annoying to let people watch advertisements every time they need to access an app. The running time of the ad on the clip above lasted 30-seconds (that’s long) Hope they remove this.
One item that bears mentioning: Microsoft is sticking interstitial ads on the player when you load applications. It's a bit jarring and a bit off-putting to see an advertisement on your device when you're trying to get into an app, and we think the company may want to investigate some other options here -- it just feels sleazy.