Thursday, October 09, 2008

Survey says: Teens like the Zune

Zune radio

Image by fatcontroller via Flickr

“Piper Jaffray's bi-annual teen survey includes some positive news for Microsoft's Zune music player.Yes, the survey says that Apple's share of the portable media player (PMP) market among high school students increased to 84 percent, up from 80 percent a year ago.And, yes, a whopping 79 percent of teens who said they planned to buy a music player in the next 12 months said they expected to buy an iPod, up from 78 percent a year ago.But the Zune's share of the teen market is up as well -- to 3 percent, from 2 percent a year ago.Moreover, 15 percent of teens surveyed who said they planned on buying a music player over the next year said they expected to buy a Zune, up from 13 percent a year ago. “

Article taken from SeattlePI

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