Wednesday, December 12, 2007

Zune "Raw Deluxe" Promotional Video

Digital Kitchen, a Seattle-based agency in collaboration with Microsoft, created a product-driven video combining rich still photography and video to personify the raw-deluxe style of the Microsoft Zune.

Long Zheng noticed that the background music used and the tone of the video was reminiscent of the opening billboard of "House" series.

I like this video, it's different from the zune-arts type of ads zune uses in their promotions. This one is just pure class, elegance and sleekness. I wish they would release this as a TV commercial and do this kind of stuff more.

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